Speculative Web — Critical Design & Cultural Theory · Adobe Collaboration
Art, Culture & Meaning
in a Post-GenAI World
A speculative web experience and philosophical inquiry into what human creativity means — and why it still matters — when generative AI can simulate its every output.
This project began with a personal question. Growing up in Silicon Valley as the child of Italian and Chinese immigrants — both cultures where making things carefully, by hand, over time, is understood as one of the central activities of a human life — I found myself caught between two worlds: one obsessed with building "the next big thing" in software, and one that understood that how something is made is inseparable from what it means.
As generative AI accelerated, the conversations around me shifted. Designers and artists who had built careers on creative judgment began asking not just whether they would lose work, but something more painful — whether the meaning they had drawn from their practice still held. Whether making something carefully, with intention, out of the experiences of a life being lived, still mattered.
"Generative AI does not merely automate creative labor. It simulates the appearance of creative meaning while severing the conditions that make meaning possible."
The Philosophical Argument
Drawing on Walter Benjamin's theory of the aura, John Dewey's philosophy of expression, Richard Sennett and Yanagi Sōetsu's ethics of craft, and Howard Becker's sociology of art worlds, the project argues that what GenAI threatens is not the existence of creative work, but the legibility of its meaning.
Dewey understood genuine artistic expression as "a construction in time — a prolonged interaction of something issuing from the self with objective conditions." GenAI has no organism, no hunger, no need pressing into the world. Its outputs are not expressions in Dewey's sense. There is no life being lived, and thus no art being made — only the sophisticated appearance of it. As Ted Chiang has written, it is "a fundamentally dehumanizing technology because it treats us as less than what we are: creators and apprehenders of meaning. It reduces the amount of intention in the world."
The Speculative Interface
Developed in collaboration with Adobe and informed by Adobe's own research into creativity in the age of AI, the project takes the form of an experimental web environment — a space where these philosophical tensions are made navigable and visual. The interface invites users to move through ideas about aura, craft, embodiment, and cultural resistance, drawing connections between the history of art worlds and the present rupture of generative AI.
The design itself enacts the argument. Slow, deliberate, built from particular formal choices rather than optimized templates — it insists on the conditions of meaning-making that the paper describes. The interface is not a demonstration of AI capability. It is a demonstration of what remains when AI handles everything else.
What Remains
The project's central claim is ultimately optimistic: the cultural response to GenAI will follow a recognizable historical pattern. When a dominant technology colonizes the conventional aesthetic space, the counterpressure is a migration toward the margins — the idiosyncratic, the difficult, and the deliberately handmade. As Yanagi Sōetsu observed of industrial production, "the call to return to the handicrafts will undoubtedly never fade. For it is in the handicraft that ultimate creative freedom exists, where true beauty is possible."
What GenAI cannot do is communicate from a life to a life. It cannot carry, in Chiang's words, "your unique life experience" arriving "at a particular moment in the life of whoever is seeing your work." That presence — the presence of a human being who made something because they needed to, in the specific conditions of their specific life — is what is at stake. And it is what this project was made to preserve.